When was the last time you wrote a business letter? Two people asked me to write letters for them last week. One was the president of a statewide utility. The other was a small business owner.
The purposes and the audiences were different, but the goal was the same: a business letter to achieve a company objective. In a world in which so many people communicate through social media in hurried and often incomplete sentences or in partial words to meet 140-character limits, t
What’s the best way to start and grow a service-oriented business? While I embrace technology and use social media to promote my business, the way I am growing the influence of Worldwide Editing is the old-fashioned way: meeting people and through referrals.
This approach works for me because I work at the C-Suite level. The decision makers I want to reach, or the people who advise them, for the most part aren’t on social media. For one thing, they’re too busy. For another,
The Atlanta Journal-Constitution (AJC), metro Atlanta’s daily newspaper, has picked up a story of great interest to the Atlanta gardening community that we broke a few weeks ago in Atlanta Magazine. The story: What happened to the Southeastern Flower Show?
The show is the premier gardening event not only in Atlanta but the entire Southeast. It was last held in a major format in 2013. There was a scaled down version of the show last year, and this year it wasn’t held at all.
A self-imposed rule is to ask sources to vet stories I write. In my environmental track, the topics are usually scientific in nature, and the sources are almost always scientists who are experts in fields I am only generally familiar with at best. I don’t want to take a chance on embarrassing myself – or a source – by making a mistake in explaining highly technical information in layman’s terms for a general, non-scientific audience.
I remember asking one scientist if she w
One of my commitments for 2015 was to become much more aggressive with social media marketing. It looks like it’s paying off in my environmental writing track. Facebook Likes on stories for Mother Nature Network so far in the first quarter have topped 13,000.
Four of the nine stories I’ve written have had more than a thousand Likes:
How to set up a terrarium: 4.3k
Saving nature one backyard at a time: 3.9k
Winter’s impact on wildlife: 2.1k
How one college is transforming t
A story I wrote for Mother Nature Network about saving nature one backyard at a time
http://www.mnn.com/your-home/organic-farming-gardening/stories/how-to-save-nature-one-backyard-at-a-time went live today, one day after the author wrote an op-ed piece for The New York Times on the same topic: http://www.nytimes.com/2015/03/11/opinion/in-your-garden-choose-plants-that-help-the-environment.html?ref=opinion&_r=0
The source for my story (and the author of the NYT story) is Do
Fark, a news aggregator and an edited social networking news site, has picked up a story I wrote for Mother Nature Network (MNN) that explains the history of the Vidalia onion (http://www.fark.com/comments/8626206/If-you-knew-real-truth-about-legal-battle-over-sweet-vidalia-onion-it-would-make-you-cry). Every day Fark hand picks what it considers funny and weird notable news -- and not-news -- of the day from about 2,000 submissions. I didn't submit the story, so I'm not exac