Baseball fans are familiar with the term “strong up the middle.” It refers to an imaginary line beginning at home plate, going through the middle of the pitcher’s mound, across second base and and straight to the outfield wall in center field. General managers tend to think of this term when they are acquiring players to build a competitive baseball team. They want good defensive players who have excellent fielding skills because they will make the team “strong up the middle.
This is the first in a series of several blogs exploring strategies to promote high-end marketing communications services to business owners and decision makers in the C Suite. This blog looks at social media marketing. The second in the series will address digital newsletters. The third will focus on bringing value.
Here’s a question for social media specialists: Is there a way to create an effective social media marketing campaign that will reach business owners and execu